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How to Make the Most of Startup Exhibitions?

Startup Exhibitions are one of the best ways to showcase your innovative ideas, products, and services to a large and diverse audience of potential investors, customers, partners, and mentors. They are also a great opportunity to learn from industry experts, network with peers, and get feedback on your startup. However, attending Startup Exhibitions can be overwhelming and challenging, especially if you are not prepared. Coming at this part, there are several questions that we may come across, like standing out of startups, pitching ideas effectively, and following contacts we make.

In this blog post, we will share some tips and tricks on how to make the most of Startup Exhibitions.

Choose the Right Startup Exhibition for Your Startup

  • There are many Startup Exhibitions happening around the world, but not all of them are suitable for your startup. You need to research and find out which ones are relevant to your industry, stage, and goals. Some of the factors to consider are:

  • The theme and focus of the Startup Exhibitions- The aligning of the vision and mission of the startups along sides of covering the topics and trends targeting the market.

  • The size and scale of the exhibition, which also means your scope of targeting an expected number of attendees to draw exposure and visibility to your exhibition.

  • The quality and diversity of the exhibition. This angle focuses on the speakers, exhibitors, investors, and partners who can be a part of your conference provided with considering their popularity and reach within the market.

  • The location and date of the exhibition. Last, but not least is the location and the other recurring costs that are associated with your planned exhibition.

Prepare Your Startup for the Exhibition

Once you have chosen the Startup Exhibitions that suit your startup, you need to prepare yourself and your team for the big day. Here are some of the things that you need to do:

  • Define your goals and objectives- What do you want to achieve from the exhibition? Do you want to raise funds, find customers, partners, or mentors, or simply gain exposure and feedback? How will you measure your success?

  • Polish your pitch and presentation- How will you introduce your startup to the audience? What is your unique value proposition and competitive advantage? How will you demonstrate your product or service? How will you answer the questions and objections that you might face?

  • Design your booth and materials. How will you attract and engage the visitors to your booth? What is your branding and messaging? What kind of visuals and props will you use? What kind of brochures, flyers, business cards, and giveaways will you have?

  • Plan your schedule and budget. How will you allocate your time and resources for the Startup Exhibitions? How will you divide the roles and responsibilities among your team members? How will you manage your travel, accommodation, and other expenses?

Execute Your Plan and Follow Up with Your Contacts

Finally, you must execute your plan and follow up with your contacts after the exhibition. Here are some of the things that you need to do:

  • Arrive early and set up your booth- Make sure that everything is working properly and that you have enough supplies and backups. Check the agenda and the map of the venue and familiarize yourself with the layout and the facilities.

  • Be proactive and friendly- Approach and greet the visitors to your booth and start a conversation. Ask open-ended questions and listen to their needs and interests. Please show them your pitch and presentation and invite them to try your product or service. Collect their contact information and feedback and thank them for their time.

  • Network and learn- Visit other booths and see what other startups are doing. Exchange ideas and insights and build relationships. Attend the sessions and workshops that interest you and learn from the speakers and experts. Participate in the pitch competitions and awards and showcase your startup to the judges and the audience.

  • Follow up and follow through- After the exhibition, send a personalized email or message to each of your contacts and thank them for their visit and interest. Remind them of your startup and your value proposition and offer them a next step, such as a demo, a trial, a meeting, or a referral. Keep in touch with them until you achieve your desired outcome.


Startup Exhibitions are a valuable and rewarding experience for any startup founder. They can help you gain exposure, feedback, funding, customers, partners, mentors, and more. However, they also require a lot of preparation, execution, and follow-up. By following the tips and tricks that we shared in this blog post, you can make the most of startup exhibitions in 2023 and take your startup to the next level.


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